CPI EUROMIX SUPPORTS PRIDE 2021

Dry mortar market leader CPI EuroMix is kicking off Pride 2021 with an important campaign to raise awareness and empower the LGBTQ+ community.

During the month of June, CPI EuroMix will be supporting and promoting the community through a variety of actions. CPI’s delivery fleet will display Pride’s iconic rainbow colours to boost visibility of this crucial date in the LGBTQ+ calendar. Visitors to any of CPI’s 10 production sites across the UK will be welcomed by the same rainbow, highlighting CPI EuroMix’s support for the community.

As well as raising awareness, CPI EuroMix has organised planned activities that will engage and inform its employees on Pride history, and inclusive and diverse language. A financial contribution will also be made to lesbian, gay, bisexual and transgender rights charity, Stonewall, for every delivery made in a CPI Pride vehicle in June.

Larry Dale, Chief Executive of CPI EuroMix, said: “At CPI we want to be a business of respect and understanding where everyone can feel empowered to make the most of their talents. We believe this is key to creating a culture of respect which supports everyone. Our celebration of Pride is a time to share with colleagues as well as our industry partners, the value and importance of inclusion, diversity and equality in our organisations, communities and industries.”

“We would like to encourage all our industry partners during Pride to help raise awareness of the LGBTQ+ community and support greater inclusion in whatever way you can,” continued Larry.

CPI EuroMix’s celebration and support of Pride feeds into its Inclusion, Diversity and Equality strategy, which has already seen CPI introduce unconscious bias training for all colleagues, as well as tackling other organisational barriers to greater inclusion and diversity.

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For further information, please contact Amelia Spence at Fabrick:

Telephone:   01622 754295

Email:           amelia.spence@wearefabrick.com

Notes to editors

CPI Mortars is the market leader in dry mortar technology and has established a solid track record with many of the leading house builders, contractors, architects and consultants.

EuroMix is a range of mortars, renders and screeds, factory produced using dried sand, cement, lime if required, and other additives, delivered to site in a silo complete with mixing equipment. When delivered, the silo contains 16 tonnes of dry material, which produces about 10m³ of mortar. It can hold up to 35 tonnes when refilled by tanker.

Once power and water supplies are connected, a constant supply of high quality mortar or render is available at the push of a button.

Operating from nine sites throughout the UK the company provides a productive, efficient and cost effective solution to all construction site mortar and render requirements and the company’s distinctive red and white EuroMix silos have become a familiar feature on many building sites throughout the country.